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We are now also in TWOL24 Store!

We are now also in TWOL24 Store!

The Way of Living (TWOL24) is a curated platform, showcasing today’s indie brands within one collective, giving them the opportunity to stay independent and offering customers worldwide a transparent e-commerce concept with the latest innovations.

TWOL24 is initiated by the founders of BLEND Magazine and ILOVEFAKE Magazine. Both magazines have been an international stage for designers, artists and photographers for more than 10 years. Because of successful collaborations in the past with brands, creatives, bloggers, stylists and media outlets worldwide, TWOL24 can ensures the best know-how in building and maintaining an online presence. 

Fast fashion, or throwaway products produced cheaply and unethically, have put a black cloud over the fashion industry. Positive alternative movements like Slow fashion and the Maker Movement have brought back to the forefront the independent designer behind the product we hold close, even put on, everyday. TWOL24 anticipates on this movement and gives these independent designers the tools they need to operate and small businesses is born. TWOL24 provides all the tools for these independent labels to give the answer on Fast fashion.


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We had a wonderful opportunity to collaborate with talented photographer Tamara Moon
We had a wonderful opportunity to collaborate with talented photographer Tamara Moon
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Full in bloom - stunning traveler @alittleblondinparadise striding in our Pleated Silk Palazzo Pants in Aitona
Full in bloom - stunning traveler @alittleblondinparadise striding in our Pleated Silk Palazzo Pants in Aitona
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Our White Silk Kaftan on the beaches of Thailand thanks to beautiful @nuriatravels!
Our White Silk Kaftan on the beaches of Thailand thanks to beautiful @nuriatravels!
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